Tata Motors has rolled out a bold price reduction strategy across its entire passenger vehicle portfolio, capitalizing on the recent government decision to lower the Goods and Services Tax (GST) on automobiles. Effective from September 22, 2025, these price adjustments promise to deliver the full benefits of the tax cut directly to customers, ensuring affordability and boosting demand just in time for the festive season.
Massive Savings Across Models
The price reductions are substantial, with Tata’s popular compact SUV, the Nexon, leading the pack. Customers can now save up to Rs. 1.55 lakh on this versatile vehicle. The premium SUV segment isnโt far behind, with the Safari and Harrier witnessing price drops of up to Rs. 1.45 lakh and Rs. 1.40 lakh, respectively. For hatchback enthusiasts, the stylish Altroz will see a price cut of up to Rs. 1.10 lakh, making it an even more attractive option in its segment.
Tataโs compact offerings, the Tiago hatchback and Tigor sedan, are also set to become more budget-friendly, with reductions of Rs. 75,000 and Rs. 80,000, respectively. The Punch, a top-selling micro SUV, will now cost up to Rs. 85,000 less, while the recently launched Curvv will see a price slash of up to Rs. 65,000. Below is a breakdown of the price reductions:
| Model | Price Reduction (Up to Rs.) |
|---|---|
| Tata Nexon | 1,55,000 |
| Tata Safari | 1,45,000 |
| Tata Harrier | 1,40,000 |
| Tata Altroz | 1,10,000 |
| Tata Punch | 85,000 |
| Tata Tigor | 80,000 |
| Tata Tiago | 75,000 |
| Tata Curvv | 65,000 |
A Strategic Move for Festive Demand
Shailesh Chandra, Managing Director of Tata Motors Passenger Vehicles and Tata Passenger Electric Mobility, hailed the GST reduction as a transformative step toward making personal mobility more accessible. He reaffirmed Tataโs commitment to passing on the entire tax benefit to customers, ensuring transparency and value across all models. With the festive season in full swing, these price cuts are perfectly timed to drive a spike in bookings. Tata Motors has advised customers to place orders early to avoid extended waiting periods, as demand is expected to surge once the new prices take effect.
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Strengthening Market Position
The GST reduction comes at a pivotal moment for Tata Motors as it seeks to solidify its presence in both the entry-level and premium vehicle segments. The lower prices enhance the appeal of Tataโs lineup, offering unmatched value and positioning the brand as a formidable competitor in the Indian automotive market. The tax reform particularly benefits hybrid vehicles and compact cars powered by petrol, diesel, LPG, CNG, or hybrid systems. Previously taxed at 28%, these vehiclesโprovided they have engines under 1500 cc and a length of up to 4,000 mmโwill now attract an 18% GST rate.
