Mahindra, a leading Indian automaker, faced challenges in August 2025, slipping to fourth place in domestic sales rankings. The company sold 39,399 vehicles, a 9% drop compared to 43,277 units in August 2024. Additionally, sales declined by 21% from July 2025, when Mahindra moved 49,871 units. This article explores the model-wise sales performance of Mahindraโs key vehicles, including Scorpio, Bolero, Thar, XUV 3XO, and BE 6, while highlighting new launches and future plans.
Scorpio: Still Leading, But Growth Slows
The Scorpio remained Mahindraโs top-selling model in August 2025, with 9,840 units sold. However, this figure reflects a 29% year-on-year (YoY) decline from 13,787 units in August 2024. Despite its strong market presence, the Scorpio struggled to maintain its previous yearโs momentum, indicating shifting consumer preferences or increased competition.
Bolero: A Reliable Performer
The Bolero, known for its rugged appeal, shone brightly with 8,109 units sold in August 2025. This marks a 25% YoY increase from 6,494 units in August 2024. The Boleroโs consistent demand, especially in rural and semi-urban markets, underscores its reliability and value for money.
Thar and Thar Roxx: A Combined Success
The Thar and its newer variant, Thar Roxx, together sold 6,997 units in August 2025, a remarkable 64% YoY growth from 4,268 units in August 2024. The Thar Roxx, launched on August 15, 2024, with deliveries starting later, has significantly boosted the Thar lineupโs appeal, attracting adventure enthusiasts and urban buyers alike.
XUV 3XO: Facing a Steep Decline
The XUV 3XO, a compact SUV, saw a sharp drop in sales, with 5,521 units sold in August 2025 compared to 9,000 units in August 2024. This 39% YoY decline highlights challenges in the competitive subcompact SUV segment, where newer rivals may be drawing customers away.
XUV 7OO: Struggling to Keep Up
Mahindraโs flagship XUV 7OO faced a tough month, with sales plummeting to 4,956 units in August 2025, down 45% from 9,007 units in August 2024. This significant drop suggests the need for a refresh to regain its edge in the premium SUV market.
BE 6 and XEV 9e: Electric Dreams Begin
Mahindraโs new electric SUVs, BE 6 and XEV 9e, made their mark in August 2025. The BE 6 sold 1,551 units, while the XEV 9e recorded 2,313 units. As Mahindraโs push into the electric vehicle space, these models show early promise in the growing EV market.
XUV 4OO: A Sharp Fall
The XUV 4OO faced a dramatic decline, with only 66 units sold in August 2025 compared to 713 units in August 2024, a 91% YoY drop. This steep fall indicates the model may be nearing the end of its lifecycle or struggling against newer competitors.
Marazzo: A Surprising Surge
The Mahindra Marazzo, an MPV expected to be discontinued soon, recorded a surprising 475% YoY growth, with 46 units sold in August 2025 compared to 8 units in August 2024. This spike is likely due to dealers clearing existing stock with heavy discounts, making the numbers less significant in the long term.
Mahindraโs Future Plans
Mahindra is gearing up to launch several new models to regain its market position. The 2025 Thar facelift, 2026 XUV 7OO facelift, and XEV 7e 7-seater electric SUV are among the upcoming releases. These models aim to strengthen Mahindraโs portfolio and challenge rivals like Hyundai and Tata Motors for the second spot in the Indian market.
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Conclusion
Mahindra & Mahindraโs August 2025 sales reflect a mix of successes and challenges. While models like the Bolero and Thar continue to perform strongly, others like the XUV 7OO and XUV 3XO faced significant declines. With new electric vehicles gaining traction and exciting launches on the horizon, Mahindra is poised to make a strong comeback in the Indian automotive market.
