Maruti Suzuki India Limited (MSIL), the leading automobile manufacturer in India, continues to dominate the market with its diverse portfolio of vehicles. In August 2025, the company recorded total sales of 131,278 units, showcasing its strong presence despite challenges. This performance reflects an 8% year-on-year (YOY) decline compared to 143,075 units sold in August 2024. Additionally, a month-on-month (MOM) comparison shows a 5% drop from 137,776 units sold in July 2025. Below is a detailed analysis of the sales performance of key models, highlighting both successes and setbacks.
Top Performers in August 2025
Ertiga: The Leading Star
The Ertiga MPV emerged as Maruti Suzukiโs top-selling model, with 18,445 units sold in August 2025. Despite a marginal 1% YOY decline from 18,580 units in August 2024, the Ertigaโs consistent demand underscores its popularity among families seeking spacious and practical vehicles.
Dzire: A Remarkable Surge
The Dzire sedan showcased an impressive 55% YOY growth, with 16,509 units sold compared to 10,727 units in August 2024. This significant rise highlights the modelโs strong appeal in the compact sedan segment, driven by its refreshed design and features.
Wagon R: Holding Steady
The Wagon R secured the third spot with 14,552 units sold, though it faced a 12% YOY decline from 16,450 units in August 2024. Despite the dip, its affordability and reliability continue to attract budget-conscious buyers.
Other Notable Models
Brezza: Facing Challenges
The Brezza, a popular sub-compact SUV, sold 13,620 units in August 2025, marking a significant 29% YOY decline from 19,190 units in August 2024. This drop indicates shifting consumer preferences or increased competition in the SUV market.
Baleno: Steady Progress
The Baleno hatchback recorded 12,549 units sold, achieving a modest 1% YOY growth from 12,485 units in August 2024. Its consistent performance reflects its strong foothold in the premium hatchback segment.
Fronx: Maintaining Stability
The Fronx, a compact crossover, sold 12,422 units, nearly matching its August 2024 figure of 12,387 units, with no significant YOY change. However, it experienced a 3% MOM decline, suggesting a slight softening in demand.
Swift: A Minor Setback
The Swift hatchback, a long-time favorite, sold 12,385 units, reflecting a 4% YOY decline from 12,844 units in August 2024. Despite the drop, its strong brand equity keeps it relevant in the competitive hatchback market.
Grand Vitara: A Sharp Decline
The Grand Vitara, a mid-size SUV, faced a steep 36% YOY decline, with 5,743 units sold compared to 9,021 units in August 2024. Additionally, it recorded a 10% MOM drop, indicating challenges in maintaining its market share.
Alto: Struggling to Keep Up
The entry-level Alto hatchback sold 5,520 units, marking a 35% YOY decline from 8,546 units in August 2024 and a 7% MOM drop. The decline reflects the growing preference for premium hatchbacks and SUVs.
XL6: A Positive Note
The XL6 MPV recorded 2,973 units sold, achieving a 9% YOY growth from 2,740 units in August 2024. Its premium positioning and spacious interiors continue to attract buyers in the MPV segment.
Jimny: Niche Appeal
The Jimny, a rugged off-roader, sold 603 units, registering a 2% YOY growth from 592 units in August 2024. Its niche appeal ensures steady, albeit limited, demand.
Invicto: Strong Growth
The Invicto, a premium MPV, saw a robust 36% YOY growth, with 237 units sold compared to 174 units in August 2024. This growth highlights its increasing acceptance among premium buyers.
Other Models
- Eeco: The versatile Eeco van sold 10,785 units, with a minor 2% YOY decline from 10,985 units in August 2024, maintaining its utility-driven demand.
- Ignis: The Ignis hatchback sold 2,097 units, down 15% YOY from 2,464 units in August 2024.
- Celerio: The Celerio faced a steep 53% YOY decline, with 1,505 units sold compared to 3,181 units in August 2024.
- S-Presso: The S-Presso mini-SUV sold 1,333 units, marking a 37% YOY decline from 2,102 units in August 2024.
- Ciaz: The Ciaz sedan recorded zero sales in August 2025, a 100% YOY decline from 707 units in August 2024, indicating a potential phase-out or inventory issue.
Key Insights
- Top Gainers (YOY): The Dzire (55%), Invicto (36%), XL6 (9%), Baleno (1%), and Jimny (2%) were the only models to post YOY growth, showcasing their strength in their respective segments.
- Biggest Decliners (YOY): The Ciaz (100%), Celerio (53%), S-Presso (37%), Grand Vitara (36%), and Alto (35%) saw the steepest declines, reflecting challenges in these segments.
- MOM Gainers: The Jimny, XL6, and S-Presso were the top performers in MOM sales, indicating a potential recovery or seasonal demand spike.
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Conclusion
Maruti Suzukiโs August 2025 sales reflect a mixed performance, with standout growth from models like the Dzire and Invicto, while others, such as the Grand Vitara and Alto, faced significant declines. The companyโs ability to maintain its market leadership despite an 8% YOY and 5% MOM decline highlights its resilience. With the recent launch of the Victoris mid-size SUV, Maruti Suzuki aims to strengthen its portfolio and address competitive pressures in the evolving Indian automotive market.
