In a move that prioritizes customer satisfaction amid the recent GST escalation to 40% for bikes exceeding 350cc, leading manufacturers like KTM, Aprilia, and Triumph have decided to shoulder the additional tax burden themselves. This strategy not only preserves affordability during the festive buying rush but also positions these brands favorably against competitors who opt to pass on the costs. While the tax adjustment could have stalled sales in the mid-weight segment, these companies’ commitment to stable pricing turns a potential setback into a competitive edge. Below, we explore how each brand is handling the changes, including specific models and savings for riders.
KTM is Proactive Approach to Price Stability
KTM, the Austrian powerhouse known for its thrilling performance bikes, swiftly announced that its entire 390cc seriesโincluding the agile Duke, sporty RC, and versatile Adventureโwill retain their current ex-showroom prices. By internalizing the GST increase, KTM ensures that enthusiasts can upgrade or purchase without facing any extra charges. This absorption highlights the brand’s dedication to accessibility in India’s growing premium two-wheeler market.
For models under the 350cc cap, such as the entry-level 160 Duke, the mid-range 200 Duke, and the 250 Duke, KTM is passing along the benefits of the reduced GST rates directly to consumers, resulting in lower effective costs and broader appeal for budget-conscious riders.
Aprilia is Value-Added Incentives on RS and Tuono Models
Aprilia, under the Piaggio Group, is equally customer-focused with its 457cc offerings. The Tuono 457 maintains its ex-showroom price of Rs. 3.95 lakh in Maharashtra, as the company fully absorbs the GST hike to keep it competitive in the naked bike category.
The flagship RS 457 sees an enhanced package at Rs. 4.35 lakh ex-showroom, where buyers gain substantial value exceeding Rs. 35,000. This includes Rs. 15,000 in GST absorption and a free quickshifter accessory worth Rs. 20,500, making it an unbeatable deal for sportbike aficionados seeking advanced features without premium surcharges.
Triumph is Unwavering Commitment with Bajaj Partnership
Collaborating with Bajaj Auto, Triumph has reaffirmed price parity for its 400cc portfolio, which has gained traction in India since its 2023 entry. Models like the classic Speed 400, adventurous Scrambler 400X, utilitarian Speed T4, and the new Thruxton 400 all stay at their original ex-showroom figures. This decision is vital in the 400cc arena, where stable pricing helps sustain Triumph’s momentum and attracts riders loyal to its British heritage and refined engineering.
Contrast with Royal Enfield’s Pricing Adjustments
Not all brands follow suit; Royal Enfield has chosen to reflect the GST changes in its pricing. While sub-350cc bikes enjoy reductions of up to Rs. 22,000, the higher-capacity 450cc and 650cc lineup faces increases of up to Rs. 29,486 due to the tax hike.
Here’s a quick overview of the impacted Royal Enfield models:
| Model | Price Hike (Up to) | New Price Range (Ex-Showroom) |
|---|---|---|
| Scram 440 | Rs. 15,641 | Rs. 2.23 lakh – Rs. 2.31 lakh |
| Guerrilla 450 | Rs. 18,479 | Rs. 2.56 lakh – Rs. 2.72 lakh |
| Himalayan 450 | Rs. 21,682 | Rs. 3.05 lakh – Rs. 3.20 lakh |
These adjustments position Royal Enfield’s larger bikes slightly higher, potentially influencing buyer decisions in favor of brands absorbing the costs.
Also Read – Suzuki Two-Wheelers Slash Prices: GST 2.0 Brings Up to โน18,000 in Savings
Implications for the Festive Season and Beyond
By absorbing the GST impact, KTM, Aprilia, and Triumph not only mitigate disruptions but also enhance buyer loyalty in a segment where value perception drives sales. This approach contrasts sharply with price hikes elsewhere, offering riders more choices without financial strain. As the festive period approaches, these strategies could boost volumes and reinforce these brands’ market share in India’s evolving motorcycle landscape, where performance, affordability, and brand trust intersect.
