Chinese electric vehicle giant BYD made a splash with its initial participation in the Japan Mobility Event 2025 held in Tokyo. The company introduced two fresh models tailored for the Japanese market: the compact Racco K-EV and the innovative Sealion 6 DM-i plug-in hybrid. These launches highlight BYD’s commitment to blending its worldwide electric tech knowledge with local preferences, especially in the popular kei car category for urban driving.
Spotlight on the Racco K-EV
The highlight of BYD’s exhibit was the Racco K-EV, a small battery-powered vehicle designed to fit Japan’s kei car standards. This model merges cutting-edge electric features with a practical, space-saving design ideal for city navigation. It represents BYD’s effort to appeal to Japanese drivers who value efficiency and compactness in their daily commutes.
Introducing the Sealion 6 DM-i Hybrid
Next to the Racco stood the Sealion 6 DM-i, marking BYD’s entry into the plug-in hybrid segment for Japan. This vehicle supports the company’s dual approach of offering both pure electric and hybrid options to meet diverse customer needs. The hybrid system promises a balance of fuel savings and extended range, making it suitable for longer trips while reducing environmental impact.
A Unified Display of BYD’s Range
Under the banner “One BYD,” the company’s booth showcased a comprehensive lineup that spans personal cars and business vehicles. Visitors could see everything from tiny urban runners to robust electric buses, demonstrating BYD’s versatility in electrification. Other displayed models included the Atto 3 crossover, the Dolphin hatchback, the Seal sedan, and even the high-performance Yangwang U9 supercar from BYD’s premium division.
BYD’s Growth in Japan Since 2022
BYD first entered the Japanese market three years ago and has since established a solid foothold. Popular vehicles like the Atto 3 and Dolphin have attracted a growing customer base. With these new additions, BYD aims to roll out as many as eight eco-friendly models by 2027. The brand now operates through 66 dealerships nationwide, ensuring widespread availability and support for buyers.
Innovations in Commercial Vehicles
BYD’s commercial side drew significant interest with the global premiere of the T35, a lightweight electric truck compliant with Japan’s kei rules. Equipped with BYD’s proprietary Blade Battery, it emphasizes reliability and security for small business operations. Set for release next year, the T35 joins other concepts like the J6 Living Car and bus variants such as the J7 and K8. BYD has already delivered more than 500 electric buses in Japan over the past decade, serving routes from the northern island of Hokkaido to the southern Okinawa.
Expanding Across Asia-Pacific
Outside Japan, BYD’s influence extends to over 20 nations in the Asia-Pacific region. Their offerings include not just cars and trucks but also forklifts and public transport solutions, reinforcing their role as a leader in sustainable mobility.
BYD’s Presence in India
In the Indian market, BYD focuses on four fully electric passenger options: the Atto 3 SUV, Sealion 7, Seal sports sedan, and eMax 7 multi-purpose vehicle. Plans are underway to introduce the budget-friendly Atto 2 soon, aiming to make electric driving more accessible to a wider audience.
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FAQs
1. What makes the Racco K-EV special for Japan?
The Racco K-EV is crafted as a kei car, which means it’s ultra-compact and efficient, perfectly suited for Japan’s crowded cities and strict size regulations.
2. When will the Sealion 6 DM-i be available?
While exact dates aren’t specified, it’s part of BYD’s strategy to expand hybrids in Japan, with launches expected in the coming years as part of their 2027 goal.
3. How many models does BYD plan to launch in Japan by 2027?
BYD intends to introduce up to eight electrified vehicles, including both EVs and PHEVs, to cater to various segments.
4. What is the Blade Battery in the T35?
It is BYD’s in-house technology known for its safety features, long lifespan, and stable performance, used in their electric trucks and buses.
5. How extensive is BYD’s bus network in Japan?
Since 2015, over 500 BYD electric buses have been deployed, covering the entire country from north to south.
