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Hyundai Bold New Electric Vehicle Strategy for India and Beyond

Hyundai
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Hyundai has unveiled an exciting vision for its future, with a strong focus on creating a tailored electric vehicle (EV) for the Indian market. This upcoming India-specific EV is designed to capture significant market share by offering an affordable, high-volume option positioned below the Creta Electric. Hereโ€™s a detailed look at Hyundaiโ€™s ambitious roadmap and how it plans to reshape the automotive landscape.

A Global Push for Electrification

At its recent CEO Investor Day, Hyundai announced a transformative plan to achieve 5.55 million vehicle sales worldwide by 2030. A staggering 60% of these sales are expected to come from electrified vehicles, including EVs and hybrids. To meet this goal, Hyundai is expanding its electrified lineup, introducing innovative body styles, integrating cutting-edge software, and boosting production capacity across the globe.

Hyundai aims to sell 3.3 million electrified vehicles annually by 2030. This includes launching over 18 hybrid models, with its luxury brand Genesis also adopting hybrid technology starting next year. A standout addition is the Palisade Hybrid, which will cater to eco-conscious buyers seeking larger vehicles. Hyundai is also exploring Extended Range EVs, set to debut in 2027, which promise an impressive range of up to 965 km through advanced battery and engine integration.

Indiaโ€™s Homegrown Hyundai EV

For the Indian market, Hyundai is developing a unique EV tailored to local preferences. This model is expected to compete in the mass-market segment, drawing inspiration from Hyundaiโ€™s popular sub-4-meter SUVs like the Venue and Exter, as well as the global Inster Electric. Positioned below the Creta Electric, this EV is likely to be priced competitively, thanks to a high level of local manufacturing. It may come with two battery options to cater to different customer needs, ensuring accessibility and appeal.

This India-specific EV reflects Hyundaiโ€™s commitment to delivering practical, affordable electric mobility solutions for Indian buyers, combining style, efficiency, and cost-effectiveness.

Expanding Horizons: Genesis and New Markets

Hyundai is also evaluating the potential of introducing its premium Genesis brand to India. This move could bring luxury electrified vehicles to Indian consumers, aligning with global trends toward premium, sustainable mobility. Meanwhile, Hyundai is planning to re-enter the North American pickup market with a new midsize truck before 2030, building on the success of the Santa Cruz. The company is also exploring commercial mobility, with plans for electric vans and fuel cell trucks in the U.S.

Region-Specific EV Strategies

Hyundaiโ€™s EV strategy is customized for different regions. In Europe, the Ioniq 3 will lead the charge, while China will see the production of the Elexio SUV and a new electric sedan. Indiaโ€™s bespoke EV underscores Hyundaiโ€™s focus on creating vehicles that resonate with local markets while leveraging global expertise.

Upcoming Launches in India

As Indiaโ€™s second-largest car manufacturer, Hyundai is gearing up to launch the next-generation Venue in the coming months. Additionally, updated versions of the Ioniq 5, i20, and Verna have been spotted undergoing testing, signaling Hyundaiโ€™s intent to keep its lineup fresh and competitive.

Also Read – Hyundai Slashes Prices with GST 2.0 Benefits: Up to Rs. 1.38 Lakh Savings

Why This Matters

Hyundaiโ€™s aggressive electrification strategy, combined with its focus on India-specific solutions, positions the brand as a leader in the global shift toward sustainable mobility. The upcoming India-made EV is poised to make electric vehicles more accessible to Indian buyers, offering a blend of affordability, local relevance, and cutting-edge technology. With a clear vision for 2030, Hyundai is driving the future of mobility with confidence and innovation.

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