Global auto giant Hyundai has announced a powerful return to the world of cricket. The company has signed a major deal to become a Premier Partner for the International Cricket Councilโs biggest tournaments in 2026 and 2027. This partnership puts Hyundai right at the center of the sport for two full years.
The agreement covers six major ICC events, featuring both menโs and womenโs teams. It shows Hyundaiโs serious commitment to connecting with fans worldwide through this popular sport.
Why India is Central to This Deal
The official announcement took place in Ahmedabad, India, at the massive Narendra Modi Stadium. This location was chosen deliberately. India is not only cricketโs biggest market but also a critical region for Hyundaiโs global business strategy. The brand recognizes the country’s deep passion for the game.
โThis move highlights Hyundaiโs strong dedication to India and shows how vital the Indian market is to our global plans,โ said a senior Hyundai India executive. He added that the company is preparing a full-scale campaign across advertising, digital media, and local dealerships to engage fans nationwide.
More Than Just Logo Placement: A Fan-First Strategy
For Hyundai, this sponsorship is about active engagement, not just passive advertising. As a Premier Partner, the company will be involved in iconic parts of the game, like the match coin toss. Fans can also expect interactive experiences at stadiums, including special fan zones, live activities, vehicle displays, and unique digital content.
Hyundai offices around the world will work together to bring these experiences to life in every host country.
A Strategic Return to a Growing Sport
This marks Hyundaiโs big return to ICC cricket after last sponsoring events between 2011 and 2015. The timing is strategic. Cricketโs global audience is now estimated at over two billion fans, and the sport is growing fast in new markets. By partnering now, Hyundai taps into this expanding reach.
Cricket offers a unique way for the brand to connect with highly passionate audiences in key regions like South Asia, Australia, the UK, and Africa. The partnership covers ll formats of the game, from fast-paced T20 matches to the traditional Test series, ensuring maximum visibility.
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The Final Wicket: A Win-Win Partnership
This deal is a clear win for both sides. The ICC gains a prestigious, global automotive partner with a proven history in sports sponsorship. Hyundai, in turn, gets a direct line to millions of loyal cricket fans during the sportโs most-watched events over the next two years.
For cricket fans around the globe, this means upcoming tournaments will feature enhanced entertainment and engagement, all backed by one of the worldโs leading car manufacturers. The stage is set for a powerful partnership when the first ball is bowled in 2026.
