Hyundai is setting the stage for an exciting new chapter in India’s automotive landscape with hints of bringing its premium Genesis brand to the country. As part of a broader global expansion strategy, the South Korean automaker is eyeing India as a key market for its luxury lineup. This move, announced during the 2025 CEO Investor Day, underscores Hyundai’s ambition to elevate its presence in the premium car segment while capitalizing on India’s growing appetite for high-end vehicles. Here’s a closer look at what Genesis could mean for Indian buyers and how it fits into Hyundai’s worldwide vision.

Genesis: Hyundai’s Luxury Powerhouse

Launched in November 2015, Genesis is Hyundai’s dedicated luxury brand, distinct from the earlier Genesis sedan that once carried the name. It kicked off with the G90 (known as EQ900 in South Korea), a full-size luxury sedan, followed by the rebranded G80 sedan in 2017. Today, Genesis boasts a diverse portfolio, including the G70 compact sedan, the G70 Shooting Brake, and SUVs like the GV60 (a compact electric SUV), GV70 (mid-size SUV), and GV80 (large SUV). Hyundai is also working on a flagship GV90 SUV, alongside potential models inspired by the X Gran Convertible Concept and the rugged X Gran Equator Concept for off-road enthusiasts.

This lineup caters to varied tastes, offering everything from sleek sedans to versatile SUVs. Powertrain options include traditional petrol and diesel engines, pure electric variants (like the GV60), and electrified options for models like the GV70 and G80. Looking ahead, Hyundai plans to introduce its first Genesis hybrid in 2026 and is exploring extended-range electric vehicles (EREVs) to further diversify the brand’s offerings.

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India in Hyundai’s Global Sights

During the 2025 CEO Investor Day, Hyundai’s President and CEO, José Muñoz, outlined bold plans to grow Genesis’s footprint worldwide. The brand, marking its tenth anniversary this year, is set to expand into 20 European countries and several Asia-Pacific markets, including emerging economies like India. Muñoz emphasized that while Hyundai holds a strong second-place position in India’s car market, the focus isn’t on overtaking the top spot but on unlocking new growth avenues. One such opportunity is introducing Genesis to tap into the country’s rising demand for luxury vehicles.

“India offers tremendous potential for us,” Muñoz noted. “We’re a solid number two, but we see room to grow, whether through exports or by launching our luxury brand, Genesis, where we already have strong credibility.”

This statement signals Hyundai’s confidence in leveraging its established reputation in India—built on popular models like the Creta and Venue—to introduce Genesis as a niche, premium offering. Initially, Genesis vehicles are likely to enter India as Completely Built Units (CBUs), meaning low-volume imports with a focus on exclusivity.

What Genesis Could Bring to Indian Roads

If Genesis launches in India, buyers can expect a lineup that blends sophisticated design, cutting-edge technology, and premium comfort. The G70 sedan and its Shooting Brake variant could appeal to those seeking compact luxury with sporty flair. The GV60, an all-electric compact SUV, might attract eco-conscious urban buyers looking for a stylish, zero-emission ride. Meanwhile, the GV70 and GV80 SUVs would cater to families and executives who prioritize space, versatility, and advanced features.

Hyundai’s plans for a hybrid Genesis model by 2026 could also resonate in India, where hybrid vehicles are gaining traction due to their balance of efficiency and performance. The potential convertible and off-road SUV models, inspired by Hyundai’s concept designs, could add a dash of excitement for buyers seeking something unique.

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A Growing Luxury Market

Genesis has already proven its global appeal, hitting 10 million sales in 2023. Hyundai projects 225,000 Genesis sales worldwide in 2025, with an ambitious target of 350,000 units annually by 2030. In India, Genesis would compete with established luxury brands like Mercedes-Benz, BMW, and Audi, as well as niche players like Lexus. However, its initial strategy of low-volume CBU imports suggests a focus on building brand prestige rather than chasing mass-market volumes.

For Indian buyers, Genesis could offer a fresh alternative—luxury vehicles backed by Hyundai’s reputation for reliability and affordability, but with a distinct upscale identity. The brand’s emphasis on bold design, electrified powertrains, and premium interiors could strike a chord with India’s growing base of affluent consumers.

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This Matters for India

Hyundai’s tease of a Genesis launch reflects the evolving preferences of Indian car buyers, who are increasingly open to premium and luxury options. While Hyundai continues to dominate with mainstream models, introducing Genesis would position it as a serious player in the high-end segment. The timing feels right, with India’s luxury car market expanding and buyers seeking vehicles that combine status, innovation, and value.