The Indian two-wheeler industry witnessed a vibrant August 2025, fueled by rising rural demand, festive season momentum, and exciting new model launches. Most major manufacturers reported robust sales, with Hero MotoCorp leading the pack, followed by Honda, TVS, Bajaj, Royal Enfield, and Suzuki. Here’s a detailed look at how each brand performed, with fresh insights into their month-on-month and year-on-year growth.
Hero MotoCorp: The Undisputed Leader
Hero MotoCorp continued to dominate the two-wheeler market, solidifying its position as India’s top manufacturer. In August 2025, the company sold an impressive 519,139 units, a significant jump from 412,139 units in July, marking a remarkable 26% month-on-month growth. Compared to August 2024, when Hero dispatched 492,263 units, the brand saw a steady 5.46% year-on-year increase. This surge reflects Hero’s strong hold on the market, driven by popular models and effective rural outreach.
Honda: A Mixed Bag
Honda Motorcycle and Scooter India experienced a varied performance. The company recorded sales of 481,021 units in August, a modest 3% rise from July’s 466,331 units. However, this figure fell short of last year’s 491,678 units, resulting in a 2.17% year-on-year decline. Despite the slight dip, Honda’s consistent demand for scooters and motorcycles kept it firmly in second place.
TVS Motor Company: A Star Performer
TVS Motor Company emerged as a standout, posting exceptional growth. August sales reached 368,862 units, up 19.48% from July’s 308,720 units. Even more impressive was the 27.60% year-on-year growth compared to 289,073 units sold in August 2024. Models like the Raider, Jupiter, and Apache series fueled this surge, showcasing TVS’s ability to capture diverse customer preferences.
Bajaj Auto: Strong Recovery, But Yearly Dip
Bajaj Auto showed resilience with a 32.19% month-on-month sales increase, climbing from 139,279 units in July to 184,109 units in August. However, the brand faced challenges on the annual front, with an 11.75% drop compared to 208,621 units sold in August 2024. Bajaj’s focus on innovative designs and competitive pricing helped it maintain a strong presence despite the yearly decline.
Royal Enfield: A Blockbuster Month
Royal Enfield delivered a stellar performance, driven by its iconic Classic, trendy Hunter, and newer models. Sales soared to 102,876 units in August, a 34.91% increase from July’s 76,254 units. The brand’s year-on-year growth was even more striking, with a 56.77% rise over the 65,623 units sold in August 2024. Royal Enfield’s premium appeal continues to resonate with enthusiasts across India.
Suzuki: Modest Gains Amid Monthly Dip
Suzuki Motorcycle India faced a slight setback, with August sales dropping 4.58% to 91,629 units from 96,029 units in July. However, the brand managed a 4.74% year-on-year growth compared to 87,480 units in August 2024. Suzuki’s steady performance in the face of monthly fluctuations highlights its growing foothold in the competitive market.
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Key Takeaways
August 2025 painted a promising picture for India’s two-wheeler industry. Hero MotoCorp’s dominance, TVS’s remarkable growth, and Royal Enfield’s surge underscored the market’s strength. While Honda and Bajaj faced year-on-year challenges, their monthly gains signal resilience. Suzuki, despite a monthly dip, showed progress over the previous year. With the festive season in full swing, the industry is poised for further growth, driven by innovation and consumer enthusiasm.
