Mahindra has taken the lead in the Indian SUV market by rolling out GST 2.0 benefits earlier than anticipated, offering customers immediate savings of up to Rs. 1.56 lakh across its SUV lineup. While the industry expected these price cuts to take effect on September 22, Mahindra has fast-tracked the implementation, allowing buyers to enjoy reduced prices starting September 6. The revised GST and cess structure brings significant tax reductions, making Mahindraโs SUVs more affordable and boosting their appeal ahead of the festive season.
Significant Savings Across Mahindraโs SUV Range
The new GST 2.0 framework lowers the tax burden on SUVs, with rates dropping from as high as 48% to as low as 18% for certain models. This results in substantial price reductions across Mahindraโs portfolio, catering to a wide range of buyers. Hereโs a breakdown of the savings:
- Bolero Neo: With the GST rate reduced from 31% to 18%, buyers can save up to Rs. 1.27 lakh, making this rugged SUV an even better value proposition.
- XUV3XO Petrol: The petrol variant benefits from a tax cut from 29% to 18%, translating to savings of up to Rs. 1.40 lakh.
- XUV3XO Diesel: The diesel version emerges as the biggest winner, with a tax reduction from 31% to 18%, offering buyers up to Rs. 1.56 lakh in savings. This makes the compact SUV a top choice for budget-conscious buyers seeking efficiency and performance.
- Thar 2WD Diesel: The popular Thar sees a price drop of up to Rs. 1.35 lakh, thanks to a GST reduction from 31% to 18%.
- Thar 4WD Diesel: Even the rugged 4WD variant benefits, with a tax cut from 48% to 40%, resulting in savings of up to Rs. 1.01 lakh.
- Scorpio Classic: A long-standing favorite, this model now offers savings of up to Rs. 1.01 lakh with a GST reduction from 48% to 40%.
- Scorpio-N: One of the largest beneficiaries, the Scorpio-N sees price cuts of up to Rs. 1.45 lakh, enhancing its appeal in the mid-size SUV segment.
- Thar Roxx: The recently launched Thar Roxx enjoys a price reduction of up to Rs. 1.33 lakh, with its GST rate lowered from 48% to 40%.
- XUV700: Positioned as a premium offering, the XUV700 becomes more accessible with savings of up to Rs. 1.43 lakh, also benefiting from a GST cut from 48% to 40%.
Strategic Move for the Festive Season
By introducing these price reductions ahead of schedule, Mahindra has gained a competitive edge over rivals, positioning itself to capture a larger share of the market during the festive season. The savings, ranging from Rs. 1.01 lakh to Rs. 1.56 lakh, make Mahindraโs SUVs more attractive to both urban and rural buyers. Whether youโre looking for a compact SUV like the XUV3XO, a rugged off-roader like the Thar, or a premium model like the XUV700, thereโs something for every SUV enthusiast in Mahindraโs lineup.
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Why This Matters
The early implementation of GST 2.0 benefits not only makes Mahindraโs SUVs more affordable but also strengthens the brandโs reputation for customer-centric decisions. The reduced prices are expected to drive footfall to Mahindra showrooms, especially as the festive season approaches, a time when vehicle sales typically surge. These savings also enhance the value proposition of Mahindraโs SUVs, known for their durability, performance, and modern features.
