Norton Motorcycles, now guided by TVS Motor Company, is gearing up for a major comeback on the international scene. With a bold lineup of fresh models, the legendary British brand aims to reclaim its spot among top-tier motorcycle makers. Excitement is building as Norton plans to reveal four innovative bikes at the upcoming 2025 EICMA event in Milan, starting soon.
Exciting Debut at EICMA 2025
The renowned motorcycle exhibition in Milan, Italy, opens its doors on November 4, 2025. This will mark the first public showcase of Norton’s latest creations, signaling the company’s push into new territories worldwide. For Indian enthusiasts, the highlight is the potential entry of these models into the local market as early as 2026. Leading the charge is the revamped Norton V4 superbike, which has been spotted during rigorous road tests multiple times.
Flagship V4 Superbike: Power and Accessibility Combined
As Norton’s premier offering, the V4 will come in dual versions to appeal to different riders. One high-end model focuses on ultimate speed and performance, while a more budget-friendly option opens the door for broader appeal. Crafted by hand at the Solihull plant in the UK, this bike incorporates parts sourced from India, blending heritage craftsmanship with efficient production.
Trio of New Models: Manx, Manx R, and Atlas
Joining the V4 are three additional bikes that promise to define Norton’s future. The Manx draws inspiration from the brand’s storied racing history at the Isle of Man TT, presenting itself as a minimalist street bike built for pure enjoyment. In contrast, the Manx R adopts a sleek, aerodynamic design for those seeking a high-speed sport experience. The Atlas stands out especially for Indian buyers, transforming from its classic off-road style into a practical mid-sized adventure machine.
Equipped with a parallel-twin powerplant made in India, the Atlas is designed for versatility on various terrains. This local manufacturing strategy allows Norton to offer competitive pricing while strengthening its presence in India’s booming high-end bike segment.
TVS’s Strategy for Global Competition
TVS is strategically placing Norton to challenge established European brands in the luxury motorcycle arena. Over the coming year and a half, this partnership will be crucial in reviving Norton’s prestige and establishing a strong foothold both internationally and in India.
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FAQs
1. When will Norton motorcycles be available in India?
Norton bikes are expected to hit the Indian market starting in 2026, following their global unveilings.
2. What models is Norton launching at EICMA 2025?
The lineup includes the V4 superbike in two variants, plus the Manx, Manx R, and Atlas models.
3. Where are the new Norton bikes being built?
The V4 is hand-assembled in the UK at Solihull, with some components from India. The Atlas engine will be produced locally in India.
4. How does TVS ownership benefit Norton?
TVS provides resources for expansion, competitive pricing, and access to growing markets like India, helping Norton compete with premium European rivals.
5. What makes the Atlas suitable for Indian riders?
As a mid-weight adventure tourer with a locally made engine, it offers affordability, reliability, and adaptability for diverse riding conditions in India.
