Royal Enfield has embraced the GST 2.0 reforms, announcing significant price reductions across its iconic 350cc motorcycle range, effective from September 22, 2025. This move extends full tax benefits to customers, making models like the Classic 350, Bullet 350, Hunter 350, and Meteor 350 more affordable than ever. The initiative also covers services, apparel, and accessories, enhancing the brandโs appeal as the festive season approaches.
Major Savings on the 350cc Lineup
The GST 2.0 reforms have slashed taxes on two-wheelers under 350cc from 28% or higher to a streamlined 18%. For Royal Enfieldโs 350cc portfolio, this translates into price cuts of up to Rs. 22,000, making these motorcycles more accessible to first-time buyers and enthusiasts alike. The Classic 350, Bullet 350, Hunter 350, and Meteor 350 now offer an unbeatable mix of heritage, performance, and value. Motorcycles above 350cc will also see price adjustments in line with the revised GST structure, further broadening the brandโs affordability.
A Boost for Festive Season Sales
With the festive season in full swing, Royal Enfield dealerships are gearing up for a surge in demand. The price reductions, combined with the brandโs reputation for crafting reliable and stylish motorcycles, are expected to draw younger buyers and loyalists alike. Additionally, the lowered prices on apparel and accessories strengthen Royal Enfieldโs position as a lifestyle brand, appealing to a wider audience of motorcycling enthusiasts.
GST 2.0: A Game-Changer for Two-Wheelers
The GST 2.0 reforms have reshaped Indiaโs automotive tax landscape, with two-wheelers under 350cc benefiting significantly from the reduced 18% tax rate. This change directly impacts Royal Enfieldโs core offerings, making its 350cc lineup more competitive in the midsize motorcycle segment. B Govindarajan, Managing Director of Eicher Motors Ltd. and CEO of Royal Enfield, stated, โThe governmentโs GST reforms open new doors for riders to join the Royal Enfield community. By passing on these savings, weโre making our 350cc motorcycles more attainable while preserving their timeless appeal and unmatched quality.โ
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This Matters for Riders
Royal Enfieldโs decision to fully pass on GST 2.0 benefits reinforces its commitment to its customers. The price cuts make the dream of owning a Royal Enfield more achievable, particularly for younger buyers entering the midsize motorcycle market. Beyond bikes, the affordability of Royal Enfieldโs apparel and accessories enhances the brandโs lifestyle appeal, fostering a deeper connection with its growing community of riders.
