As the festive season of Diwali approaches, the Indian automotive market is buzzing with anticipation for a slew of new car releases in September 2025. This period, known for its auspiciousness, sees a surge in car purchases, prompting major brands to unveil their latest models to capture the festive demand. Here’s a detailed look at six unique car launches set to make waves in India this September, each designed to stand out in the crowded market.

1 & 2. VinFast VF6 and VF7: Electrifying Entries from Vietnam

VinFast, the dynamic Vietnamese electric vehicle manufacturer, is gearing up to enter the Indian market with a bang on September 6, 2025, launching two electric SUVs: the VF6 and VF7. These models are poised to shake up the electric vehicle segment with their competitive specs and pricing.

• VinFast VF6: This compact e-SUV is set to compete with the likes of the Hyundai Creta EV, MG ZS EV, and Mahindra BE 6. Equipped with a 59.6 kWh battery, it offers an impressive range of 480 km per charge. Priced between Rs 20-25 lakh (ex-showroom), it combines affordability with advanced electric performance.
• VinFast VF7: Aiming at a slightly higher segment, the VF7 will take on rivals like the Tata Harrier EV and Mahindra XEV 9e. With a 70.8 kWh battery, it delivers a solid 450 km range. Expected to be priced between Rs 25-30 lakh (ex-showroom), it promises premium features for the discerning buyer.

Both SUVs are being manufactured locally at VinFast’s state-of-the-art facility in Thoothukudi, Tamil Nadu. Bookings for these models began on July 15, 2025, with a modest token amount of Rs 21,000, signaling strong early interest.

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3. Maruti Suzuki’s New Midsize SUV: The Escudo

Maruti Suzuki, India’s leading carmaker, is set to bolster its SUV lineup with a brand-new midsize SUV, tentatively named the Escudo, launching on September 3, 2025. This model will be available through Maruti’s Arena dealership network, making it accessible across the country.

The Escudo is expected to be larger than the popular Grand Vitara, sharing its platform and powertrain options, including a cutting-edge strong hybrid system. Packed with premium features, it aims to outshine its sibling with a starting price of around Rs 10 lakh (ex-showroom), positioning it as an attractive option for budget-conscious yet feature-hungry buyers.

4. Mahindra Thar 3-Door Facelift: Rugged Refreshed

The iconic Mahindra Thar 3-door is getting a mid-cycle refresh, slated for release in the first week of September 2025. This facelifted version has been spotted during testing, revealing subtle yet impactful updates inspired by the recently launched 5-door Thar Roxx.

Expect a revamped exterior and a more refined cabin, featuring a 10.25-inch freestanding touchscreen infotainment system for a modern touch. The Thar will retain its trusted petrol and diesel engines, available with both rear-wheel and four-wheel drive configurations, ensuring it remains a favorite among adventure enthusiasts.

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5. Citroen Basalt X: Premium Flair for the Masses

Citroen India is elevating its Basalt lineup with the introduction of the Basalt X, the top-tier variant, set to launch around mid-September 2025. Pre-bookings for this model began on August 22, 2025, with a token amount of Rs 21,000, available through Citroen’s dealerships and online platform.

Built under the ‘Citroën 2.0 strategy – Shift into the New,’ the Basalt X will boast exclusive features and vibrant new color options. It will be powered by the familiar 1.2L 3-cylinder turbocharged petrol engine, paired with both manual and automatic transmission choices, offering a blend of style and performance.

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6. Volvo EX30: Affordable Luxury in Electric Form

Volvo is set to redefine the premium electric vehicle segment with the EX30, launching in September 2025 as its most affordable EV yet. Priced around Rs 50 lakh (ex-showroom), it will go head-to-head with the BMW iX1 LWB, Hyundai Ioniq 5, and BYD Sealion 7.

The EX30 is powered by a 69 kWh battery, delivering a 480 km range (WLTP cycle) and can be fully charged in just 25 minutes using a 150 kW DC charger. Backed by an 8-year warranty on its electric powertrain, it combines Scandinavian design with eco-friendly performance, making it a compelling choice for luxury EV buyers.