Tata Motors: As the festive season of Diwali illuminates India, Tata Motors is sparking excitement in the electric vehicle (EV) market with substantial discounts across its EV lineup. Holding a commanding 70% share of the passenger EV segment, Tata is leveraging the festive fervor to strengthen its leadership and capture even greater market traction before the year ends. These limited-time offers, designed to appeal to eco-conscious buyers, make Tataโs electric models more accessible than ever.
Tata Curvv EV: Unmatched Savings for a Premium Ride
Leading the festive charge is the Tata Curvv EV, which offers the highest savings of up to Rs. 1.90 lakh. This stylish electric SUV, boasting an impressive driving range of up to 502 km on a single charge, comes with a compelling package of incentives:
- Green Bonus: Rs. 70,000 to reward eco-friendly choices.
- Exchange Support: Rs. 30,000 for trading in your old vehicle.
- Corporate Offer: Rs. 10,000 for eligible corporate buyers.
- Loyalty Benefit: Rs. 50,000 for existing Tata customers upgrading to the Curvv EV.
Tiago EV and Punch EV: Affordable Electrification with Big Benefits
Tataโs entry-level EVs, the Tiago EV and Punch EV, are also part of the festive bonanza, each offering total benefits of up to Rs. 1.23 lakh. The Tiago EV, priced from Rs. 7.99 lakh, remains the most budget-friendly way to join Tataโs electric revolution. Meanwhile, the Punch EV, a compact yet versatile SUV priced under Rs. 15 lakh, appeals to urban drivers seeking style and efficiency. The discount breakdown includes:
- Tiago EV:
- Green Bonus: Rs. 70,000
- Exchange + Corporate + Loyalty: Rs. 53,000
- Punch EV:
- Green Bonus: Rs. 60,000
- Exchange + Corporate + Loyalty: Rs. 63,000
These offers make both models highly attractive for first-time EV buyers and those looking to upgrade to electric mobility.
Nexon EV and Harrier EV: Tailored Incentives for Premium Buyers
The Nexon EV, Indiaโs top-selling electric SUV, comes with discounts of up to Rs. 90,000, focusing on exchange and loyalty benefits. This model continues to dominate the electric SUV space with its proven reliability and performance.
For the recently launched Harrier EV, Tata is targeting brand loyalists with a Rs. 1 lakh loyalty incentive. This premium electric SUV, designed for those seeking luxury and sustainability, skips aggressive discounts to maintain its flagship appeal while rewarding existing Tata owners.
Strategic Move to Clear 2024 Inventory
These festive offers serve a dual purpose: boosting sales during the Diwali season and clearing Model Year 2024 (MY2024) stock. By combining attractive incentives with Tataโs reputation for reliable EVs, the company aims to solidify its dominance in the electric vehicle market and push its overall passenger vehicle market share beyond the recent milestone of 15%.
Also Read – Top 5 Two-Wheeler Offers This Festive Season with GST 2.0 Price Slashes
Offers Are Time-Sensitive!
These discounts are subject to change based on stock availability, location, and time. Prospective buyers are encouraged to visit authorized Tata EV dealerships for the latest details and to secure these exclusive offers before they expire.
