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Tata Nexon EV Unveils Advanced ADAS Technology at Rs. 17.29 Lakh

Tata Nexon EV
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Tata Motors has introduced a groundbreaking upgrade to its popular Nexon EV, integrating cutting-edge Level 2 Advanced Driver Assistance Systems (ADAS) into the Indian market. This high-tech addition is exclusively available on the premium Empowered +A 45 variant, priced at Rs. 17.29 lakh (ex-showroom). Alongside this, Tata has launched the stylish #DARK and Red #DARK editions, both equipped with the same ADAS technology, priced at Rs. 17.49 lakh (ex-showroom). These new variants combine futuristic safety features with a bold aesthetic, elevating the Nexon EVโ€™s appeal in the electric SUV segment.

Enhanced Safety with Level 2 ADAS

The Level 2 ADAS suite in the Nexon EV brings a host of intelligent safety features designed to make driving safer and more intuitive. These include:

  • Traffic Sign Recognition: Automatically detects and displays road signs to keep drivers informed.
  • Lane Centering System: Ensures the vehicle stays centered within its lane.
  • Lane Departure Warning: Alerts drivers if the vehicle drifts out of its lane.
  • Lane Keep Assist: Actively corrects the vehicleโ€™s path to prevent lane departure.
  • Forward Collision Warning: Detects potential collisions with pedestrians, cyclists, or other vehicles.
  • Autonomous Emergency Braking: Automatically applies brakes to avoid collisions with pedestrians, cyclists, or cars.
  • High Beam Assist: Switches between high and low beams based on oncoming traffic for optimal visibility.

Premium Features and Exclusive Editions

In addition to the ADAS technology, Tata has introduced two new features to enhance the cabin experience: a rear window sunshade for added comfort and ambient lighting to create a sophisticated interior atmosphere. The Empowered +A 45 #DARK variant stands out with its sleek all-black exterior and matching black leatherette seats, exuding a premium and exclusive vibe. The Red #DARK edition adds a vibrant twist while maintaining the same high-end appeal.

The Nexon EV continues to hold its prestigious 5-star Bharat NCAP safety rating, reinforcing its position as one of the safest electric SUVs in India. It also comes with a lifetime high-voltage (HV) battery warranty for the first owner, ensuring long-term reliability.

Power and Performance

The Nexon EV with ADAS is powered by a robust 45 kWh battery pack, delivering an impressive real-world driving range of 350โ€“370 km under C75 testing conditions. Charging is efficient, with the ability to go from 20% to 80% in just 40 minutes, or add 150 km of range in a mere 15 minutes. This makes it an ideal choice for both city commutes and long-distance journeys.

Modern Features for a Connected Drive

The Nexon EV Empowered +A 45 #DARK variant is packed with advanced features, including:

  • Panoramic Sunroof: Enhances the cabinโ€™s open and airy feel.
  • Vehicle-to-Vehicle (V2V) Charging: Allows sharing power with other electric vehicles.
  • Vehicle-to-Load (V2L) Technology: Powers external devices using the vehicleโ€™s battery.
  • 12.3-inch Harman Touchscreen Infotainment System: Offers a seamless and intuitive user interface.
  • 10.25-inch Digital Instrument Cluster: Provides critical driving information with a modern design.

Pricing and Variants

The ADAS-equipped Nexon EV is priced at Rs. 17.29 lakh (ex-showroom) for the Empowered +A 45 variant, making it Rs. 30,000 more expensive than the non-ADAS Empowered + variant, which costs Rs. 16.99 lakh (ex-showroom). The #DARK and Red #DARK editions, with their exclusive styling, are priced at Rs. 17.49 lakh (ex-showroom), a Rs. 20,000 premium over the standard Empowered +A 45 trim. The ADAS technology is exclusive to the 45 kWh battery pack, while the Nexon EV is also available with a 30 kWh battery pack for buyers seeking a more affordable option with a shorter range.

Also Read –Maruti Suzuki Arena Unveils Massive Price Cuts with GST 2.0 and Festive Deals

Tataโ€™s Commitment to Innovation

Vivek Srivatsa, Chief Commercial Officer at Tata Passenger Electric Mobility Ltd., emphasized the companyโ€™s dedication to enhancing its offerings: โ€œAt Tata, we are committed to continuously improving our vehicles to deliver exceptional value to our customers. The Nexon EV with ADAS and the exclusive #DARK editions reflect our focus on combining advanced safety, premium design, and cutting-edge technology to elevate the driving experience.

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