The Indian two-wheeler market witnessed intense competition in the first half of fiscal year 2026 (April to September 2025), with Hero MotoCorp emerging as the undisputed leader. According to Vahan data (excluding Telangana), Hero outpaced rivals like Honda, TVS Motor Company, Bajaj Auto, and Suzuki, while Royal Enfield secured a spot among the top performers. The market was driven by strong demand for commuter motorcycles, entry-level sporty bikes, and scooters, reflecting the diverse preferences of Indian consumers.
1. Hero MotoCorp: The Market Leader
Hero MotoCorp solidified its position at the top, selling an impressive 2,414,937 units in H1 FY26. The iconic Splendor remained the backbone of its success, with sustained demand for entry-level models ensuring Heroโs dominance. The companyโs focus on affordable, reliable, and fuel-efficient motorcycles continues to resonate with millions of Indian buyers, making it the benchmark for volume sales.
2. Honda: A Strong Contender
Honda secured the second spot with 2,184,679 units sold during the same period. The Japanese giantโs scooter lineup, led by the ever-popular Activaโthe countryโs top-selling scooterโdrove significant volumes. Additionally, Honda strengthened its motorcycle portfolio with models like the Shine 100 and its 125cc offerings, narrowing the gap with Hero and showcasing its versatility across segments.
3. TVS Motor Company: A Robust Performer
TVS Motor Company claimed the third position, recording sales of 1,720,843 units in H1 FY26. The Hosur-based manufacturer saw strong demand for its Jupiter scooter and Apache series in the sporty motorcycle segment. Emerging models like the Raider 125 and the iQube electric vehicle (EV) further bolstered its performance. TVSโs growing export market also provided a competitive edge, enhancing its global presence.
4. Bajaj Auto: Resilient and Strategic
Bajaj Auto took the fourth spot with 1,143,751 units sold. The Pulsar range remained a key driver, appealing to performance-oriented buyers, while the Chetak electric scooter added momentum to its portfolio. Bajajโs strategic focus on expanding its product lineup promises further growth in the coming years, keeping it a formidable player in the market.
5. Suzuki and Royal Enfield: Niche Strength
Suzuki secured fifth place with 523,855 units, driven primarily by its Access scooter, with additional support from models like the Burgman Street. The brandโs focus on the scooter segment has helped it carve a niche in the urban market.
Royal Enfield, known for its premium positioning, rounded out the top six with 453,202 units. Models like the Classic 350, Bullet 350, and Hunter 350 continued to attract buyers seeking a blend of style, performance, and heritage. Royal Enfieldโs ability to maintain high demand in the premium segment underscores its unique market appeal.
Market Insights
The two-wheeler market in H1 FY26 was characterized by a strong preference for commuter motorcycles and scooters, with entry-level sporty bikes gaining traction among younger buyers. Electric vehicles, such as TVSโs iQube and Bajajโs Chetak, also contributed to the evolving landscape, reflecting growing consumer interest in sustainable mobility. Exports played a crucial role, particularly for TVS, which leveraged its global reach to boost overall numbers.
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FAQs
1. Which two-wheeler brand sold the most units in H1 FY26?
Hero MotoCorp led the market with 2,414,937 units sold in the first half of FY26, driven by strong demand for its Splendor and other entry-level models.
2. What was the top-selling scooter in India during H1 FY26?
The Honda Activa remained the top-selling scooter in India, significantly contributing to Hondaโs sales of 2,184,679 units.
3. How did TVS Motor Company perform in H1 FY26?
TVS Motor Company sold 1,720,843 units, securing third place. Its Jupiter scooter, Apache series, Raider 125, and iQube EV were key contributors.
4. What factors helped Bajaj Auto maintain its position?
Bajaj Autoโs Pulsar range and Chetak electric scooter drove its sales of 1,143,751 units, supported by a strategic focus on portfolio expansion.
5. Why is Royal Enfield unique in the two-wheeler market?
Royal Enfield, with 453,202 units sold, stands out for its premium positioning, offering models like the Classic 350 and Bullet 350 that blend heritage with modern performance.
