Toyota Kirloskar Motor (TKM) saw a modest uptick in sales for August 2025, despite many buyers holding off on purchases due to expected GST rate cuts. The company sold 29,302 vehicles, a slight 2% increase from the 28,589 units sold in August 2024. Below is a detailed look at how Toyota’s key models performed, with standout growth from some core models and notable declines in others, particularly those derived from Maruti Suzuki.
Innova Series: A Steady Performer
The Innova lineup, including the Innova Crysta and Innova Hycross, remained Toyotaโs top seller, with 9,304 units sold in August 2025. However, this was a 4% drop compared to the 9,687 units sold in August 2024, as the premium MPV faced a slight decline in demand. Despite this, the Innova series continues to be a reliable backbone for Toyotaโs sales in India.
Urban Cruiser Hyryder: Strong Growth
The Urban Cruiser Hyryder, Toyotaโs version of the Maruti Grand Vitara, showed impressive growth. It recorded 9,100 units sold in August 2025, a significant 39% jump from the 6,534 units sold in August 2024. This surge of 2,566 units highlights the Hyryderโs growing popularity among buyers seeking a stylish and efficient SUV.
Glanza: Steady Gains
The Toyota Glanza, a rebadged Maruti Baleno, secured the third spot with 5,102 units sold. This marked a solid 10% increase from the 4,624 units sold in August 2024, with 478 additional units delivered. The premium hatchbackโs consistent performance underscores its appeal in the competitive hatchback segment.
Urban Cruiser Taisor: A Sharp Decline
The Urban Cruiser Taisor, based on the Maruti Suzuki Fronx, saw a notable dip in sales. Toyota delivered 2,683 units in August 2025, down 16% from the 3,213 units sold in August 2024. This drop of 529 units reflects a cooling demand for the compact SUV-coupe, possibly due to market shifts or buyer preferences leaning toward other models.
Fortuner and Legender: Modest Growth
The Fortuner, including its Legender variant, posted a respectable 7% growth, with 2,508 units sold in August 2025 compared to 2,338 units in August 2024. The addition of 170 units reinforces the Fortunerโs strong position in the premium SUV market, appealing to buyers seeking rugged luxury.
Hilux: Niche but Growing
The Toyota Hilux, a rugged pickup truck, saw a healthy 27% increase, with 260 units sold in August 2025 compared to 204 units in August 2024. While its sales volume remains small, the Hiluxโs growth indicates a steady niche demand for its unique offering in India.
Camry: Marginal Improvement
The Camry sedan recorded a modest 3% growth, with 158 units sold in August 2025 compared to 154 units in August 2024. The addition of just four units shows steady demand for the premium sedan, even as it transitions from the eighth-generation model to newer offerings.
Vellfire: A Minor Setback
The luxury Vellfire MPV saw a 9% decline, with sales dropping to 104 units in August 2025 from 114 units in August 2024. This dip of 10 units suggests a softening demand for the high-end MPV, possibly due to its premium pricing in a price-sensitive market.
Rumion: A Steep Fall
The Toyota Rumion, a rebadged Maruti Ertiga, experienced a drastic 96% decline, with only 68 units sold in August 2025 compared to 1,721 units in August 2024. This sharp drop signals challenges for the MPV, possibly due to competition or shifting consumer preferences.
Land Cruiser 300: A Comeback
The Land Cruiser 300 made a notable return after a long hiatus, with Toyota delivering 15 units in August 2025. While the numbers are small, the flagship SUVโs re-entry into the market is a positive sign for Toyotaโs luxury segment.
Also Read – Maruti Suzuki Arena Unveils Massive Price Cuts with GST 2.0 and Festive Deals
Key Takeaways
Toyotaโs August 2025 sales reflect a mixed performance. Core models like the Innova, Hyryder, Fortuner, and Hilux showed resilience or strong growth, while Maruti-derived models like the Taisor and Rumion faced significant declines. The Glanza, however, bucked the trend with steady growth. With GST rate cuts on the horizon, Toyotaโs ability to maintain momentum will depend on its diverse portfolio and strategic pricing in the coming months.
