In the bustling Indian automotive landscape, Toyota Kirloskar Motor (TKM) has once again proven its mettle by registering impressive sales figures for September 2025. This surge, clocking in at a solid 14% increase from the previous year, can be attributed to a combination of favorable policy tweaksโlike the recent GST rate cutsโand the vibrant energy of the Navratri festival season that kicked off late last month. Drawing from detailed retail insights provided by industry trackers Autopunditz, TKM managed to hand over keys to 27,089 eager customers, up by a commendable 3,287 vehicles compared to September 2024’s tally of 23,802 units.
At the heart of this success story lies the ever-reliable Innova lineup, which continues to dominate TKM’s portfolio like a seasoned champion. Encompassing the rugged, ladder-frame Crysta from its earlier iteration and the sleek, unibody Hycross from the latest generation, this versatile MPV family racked up 9,783 registrations last month. That’s a hearty 21% jump from the 8,052 units moved in the same period a year ago, underscoring its unbeatable appeal for family haulers and fleet operators alike.
Breaking Down the Best-Sellers: A Closer Look at Key Models
TKM’s strategy of collaborating closely with Maruti Suzuki has paid rich dividends, with several badge-engineered offerings stealing the show alongside purebred Toyotas. Here’s a snapshot of how the major players performed, highlighting their month-over-month shifts:
| Model | September 2025 Units | September 2024 Units | Growth Rate |
|---|---|---|---|
| Toyota Innova | 9,783 | 8,052 | +21% |
| Toyota Urban Cruiser Hyryder | 7,608 | 5,385 | +41% |
| Toyota Glanza | 3,299 | 3,246 | +2% |
| Toyota Fortuner | 2,783 | 2,473 | +13% |
| Toyota Urban Cruiser Taisor | 2,297 | 2,278 | +1% |
| Toyota Rumion | 829 | 1,968 | -58% |
| Toyota Hilux | 219 | 186 | +18% |
| Toyota Camry | 137 | 127 | +8% |
| Toyota Vellfire | 107 | 87 | +23% |
| Toyota Land Cruiser 300 | 27 | 0 | N/A |
| Total | 27,089 | 23,802 | +14% |
Claiming the silver medal was the Urban Cruiser Hyryder, TKM’s stylish take on Maruti’s Grand Vitara. This compact hybrid SUV saw a whopping 41% uplift, with 7,608 units finding homesโ a clear 2,223-unit leap from last year’s 5,385. Its blend of efficiency, tech-savvy features, and urban-friendly sizing has evidently resonated with city dwellers seeking a step up from basic crossovers.
Hot on its heels, the Glanzaโa polished reimagining of the Maruti Balenoโsecured third place with 3,299 deliveries. This hatchback posted a modest yet steady 2% rise over the prior year’s 3,246 units, appealing to budget-conscious buyers who prioritize fuel economy and nimble handling in everyday traffic.
For those craving adventure, the Fortuner stood tall as the sole non-Innova Toyota to breach the four-figure mark. This burly ladder-frame SUV notched 2,783 sales, reflecting a 13% improvement from September 2024’s 2,473. Its commanding road presence and off-road prowess keep it a favorite among status-seeking professionals and weekend explorers.
Rounding out the mid-tier contenders, the Urban Cruiser TaisorโTKM’s spin on the Maruti Fronxโedged ahead with 2,297 units, a slim 1% gain over last year’s near-identical 2,278. This sub-compact coupe-SUV’s sporty flair and accessible pricing make it a smart pick for young urbanites dipping into the crossover craze.
Navigating the Challenges: Dips and Niche Performers
Not every model basked in the glory, though. The Rumion, TKM’s MPV counterpart to the Maruti Ertiga, faced headwinds with just 829 units soldโa stark 58% drop from the 1,968 recorded previously. Market saturation in the people-carrier segment or shifting preferences toward SUVs might explain this slump, prompting TKM to rethink its positioning.
On a brighter note, the Hilux pickup truck quietly climbed 18% to 219 units from 186, though it remains a niche darling for commercial users rather than mainstream consumers. The Camry hybrid sedan, holding its ground as India’s lone warrior in the midsize luxury space, added 137 registrationsโan 8% uptick from 127โthanks to its refined ride and green credentials amid rising fuel costs.
Luxury flag-bearers rounded out the ledger with exclusivity. The Vellfire MPV, a premium people-mover, boosted sales by 23% to 107 units over last year’s 87, while the mighty Land Cruiser 300 made a tentative debut in the monthly figures with 27 deliveriesโnone were recorded in September 2024, signaling gradual ramp-up for this high-end off-roader.
Also Read –India Top 10 Best-Selling SUVs in September 2025: Tata Nexon Leads the Charge
What Drove This Momentum? Insights into Broader Trends
This September’s upswing isn’t happening in a vacuum. The GST reductions have eased ownership costs, making models like the Hyryder and Glanza even more irresistible for value hunters. Coupled with Navratri’s festive buzzโwhere families splurge on reliable rides for celebrationsโthe timing couldn’t have been better. TKM’s hybrid-heavy lineup also aligns perfectly with India’s push toward sustainable mobility, giving it an edge over pure-petrol rivals.
