TVS Motor Company is gearing up for a major showcase at the upcoming EICMA 2025 event in Milan, Italy, starting tomorrow. The company has teased the world premiere of its inaugural electric motorcycle, presented as a concept. This model appears to be a sleek, bare-bones street bike, with another variant designed specifically for thrilling stunt performances. Although the initial preview video kept details sparse, we’ve pieced together some intriguing elements about the primary version before its official reveal at 2:55 PM during the expo.
Exciting Lineup and Venue Details
Located at Stall I58 in Hall 18, TVS plans to introduce a total of six fresh mobility concepts. This announcement comes via their recent media update, highlighting the brand’s push into cutting-edge transportation. The Milan motorcycle exhibition will also feature the launch of Hero MotoCorp’s Vida VXZ, another battery-powered street machine, signaling a growing interest from Indian manufacturers in the eco-friendly bike market.
While specifics on all six unveilings remain under wraps, speculation points to the inclusion of four new models from Norton, TVS’s affiliated British marque, alongside the two TVS-labeled emission-free bikes. Shifting focus back to the teased electric model, it boasts distinctive C-shaped LED daytime running lamps, vibrant orange highlights on the frame, and matching orange rims for a bold aesthetic.
Design and Performance Highlights
Additional glimpses reveal a rear single-sided shock absorber featuring eye-catching red coils, paired with reliable disc brakes. TVS’s promotional tagline emphasizes “Unleash the untamed electric force in a pure motorcycle form,” underscoring its sustainable powertrain. Anticipate a suite of advanced amenities, including a digital TFT display, safety features like stability management, quick-start acceleration modes, and anti-lift controls, inspired by their premium Apache lineup.
The styling is poised to evolve beyond current TVS Apache designs, offering a fresh visual identity. On the Norton front, this iconic UK brand is revving up for a revival with four global introductions, slated for an Indian rollout in the first half of 2026. Leading the charge is the brand-new V4 superbike, serving as Norton’s pinnacle offering.
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Nortonโs Revival and Variants
This V4 will come in dual flavors: a top-spec edition loaded with elite components for ultimate performance, and a more accessible option with moderated specs. Every unit will be meticulously assembled by hand at Norton’s facility in Solihull, United Kingdom, incorporating key parts likely supplied from Indian partners. Rounding out the lineup are the Manx, its enhanced Manx R sibling, and the versatile Atlas model, promising a blend of heritage and modern engineering.
