Toyota Kirloskar Motor (TKM) delivered a robust performance in September 2025, selling a total of 31,091 vehicles, a 16% jump from the same month last year. The domestic market led the charge with 27,089 units, while exports added 4,002 units, reflecting growing global demand for India-made Toyota vehicles.

Strong Half-Year Results

For the first half of fiscal year 2026 (April–September 2025), TKM recorded 1,84,959 vehicle sales, a 14% increase compared to 1,62,623 units in the same period of the previous year. The success of badge-engineered, high-volume models has significantly contributed to this growth.

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GST Reforms Drive Demand

The introduction of GST 2.0 reforms has been a game-changer, enabling significant price reductions across Toyota’s lineup. By passing on these savings to customers, TKM has made its vehicles more affordable, spurring demand during the early festive season. Key price cuts include:

• Glanza: Up to ₹85,300 off
• Urban Cruiser Taisor: Up to ₹1,11,100 off
• Rumion MPV: Up to ₹48,700 off
• Urban Cruiser Hyryder: Up to ₹65,400 off
• Innova Hycross: Up to ₹1,15,800 off
• Innova Crysta: Up to ₹1,80,600 off
• Hilux: Up to ₹2,52,700 off
• Fortuner: Up to ₹3,49,000 off
• Fortuner Legender: Up to ₹3,34,000 off
• Camry Hybrid: Up to ₹1,01,800 off
• Vellfire: Up to ₹2,78,000 off

Product and Marketing Highlights

The Toyota Rumion grabbed attention with a recent update, now featuring six airbags as standard across all variants, enhancing its safety appeal. Beyond product upgrades, TKM has ramped up its marketing efforts, notably partnering with Japan’s renowned DRUM TAO performance group as brand ambassadors to elevate its brand image.

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Leadership Perspective

Varinder Wadhwa, Vice President of Sales, Service, and Used Cars at TKM, commented: “The transformative GST reforms and the festive season’s positive vibe have fueled strong market demand. By fully passing on the GST benefits to our customers, we’ve seen a surge in interest across our models. With the festive momentum building, we’re poised for an even stronger performance in the coming months.”